I.2 Roles and responsibilities of a communication manager

Communication is an integral part of the project implementation and thus requires adequate human and financial resources. The lead partner has to appoint a communication manager responsible for planning and coordination of communication measures for the whole project. Projects can improve the quality of their communication if each partner also appoints one person responsible for communication.

The responsibilities of the communication manager cover:

On the project level:

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Support, coordinate and implement communication activities in order to reach out and engage the target groups;

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Inform about and ensure that visibility requirements are observed by partner organisations;

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Coordinate and/or run a project subpage at www.interreg-baltic.eu;

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Coordinate and/or run social media channels (if applicable);

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Support and or/coordinate information flows among partner organisations;

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Support and/or coordinate persons responsible for communication in partner organisations;

For the Programme communication:

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Identify good content in the project that is suitable for the Programme communication;

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Deliver required communication products as input to the Programme communication;

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Liaise with the MA/JS for contributions to events, exhibitions and publications.