Climate change is transforming beaches and beach tourism in noticeable ways. Rising sea levels are making some beaches smaller, and severe storms are causing damage to places where people stay on vacation. Climate changes might make it harder to enjoy the beach when it rains more often or gets too hot. Sometimes, the water quality might not be good for swimming due to pollution or changes in the water temperature caused by climate change. All these changes can affect how people enjoy the beach and impact businesses that rely on tourism.

The BEACH-SOS project has a special mission – to help coastal municipalities, businesses, and local communities prepare for the changing climate.

What do they want? They want to ensure that beach recreation and tourism can keep going strong and be sustainable in the future in the Baltic Sea Region.

Now, why is this so important? Well, the beaches along the Baltic Sea aren't just lovely places to visit; they're a significant part of something called the EU Blue Economy. This term means that the coast and its state of conservation are essential to provide jobs and income for lots of people, more than 330,000 jobs around the Baltic countries to be exact.

But there's a twist in the story. Beach tourism is very sensitive to the climate, which means changes in the weather and the environment could cause problems. The big issue is that climate change is knocking on the door and bringing all sorts of challenges that could affect the beach business.

Dealing with these challenges requires a plan. The issue is that climate data is like an incomplete puzzle—hard to find, comprehend, and use for decisions. This results in a problem: many people are unaware of upcoming climate changes and how to prepare for them.

And this is where BEACH-SOS comes in! BEACH-SOS is a project that works in Latvia, Denmark, and Germany. It has a big goal: to help local governments, businesses near the coast, non-profit organisations, and the coastal communities to adapt to climate change. BEACH-SOS  want to help all these people become "climate-smart."

How do they achieve this? They guide and support local municipalities in understanding and utilising climate change information to care for the beaches. Ensuring everyone has access to the most reliable information to navigate these changes is also part of their efforts.

Yet, BEACH-SOS has more in mind! They aspire to unite people across the Baltic region to collaborate. Together, their objectives include:

1. Assisting municipalities to plan and manage beaches in adapting to climate changes while preserving their charm.
2. Creating programs to aid local communities in preparing for beach-related climate change alterations.
3. Developing methods to make beach tourism resilient in the face of climate change.
4. Establishing a network where everyone can share their insights and wisdom on maintaining beaches and coastal tourism sustainable.

In essence, BEACH-SOS is devoted to ensuring the continued beauty, liveliness, and resilience of Baltic beaches in the face of forthcoming changes.