Baltic Sea coastal tourism is the largest contributor to the EU Blue Economy, with more than 330,000 jobs (Blue Economy Report, EU 2021). However, beach tourism is extremely climate-sensitive and impacts of climate change threaten the ability of the sector to maintain its economic benefits. Adaptation strategies supported by climate change data and information are key to a sustainable regional economy. However, climate change data and information is difficult to access, understand and incorporate into decision-making. For this reason there is a low awareness and uptake of climate change information amongst municipalities and stakeholders. BEACH-SOS, with activities in Latvia, Denmark and Germany, is an INTERREG-BSR small project that aims to enhance the capacity of local governments, Blue Flag beaches, coastal tourism business, business support units, NGOs and coastal communities to become “climate-smart”. BEACH-SOS will develop capacity to uptake climate change into beach management strategies, and provide the best available data and information for adaptation of coastal tourism. BEACH-SOS seeks broader Baltic actor endorsement of four co-produced Deliverables and Outputs: 1) sustainable adaptation pathways for coastal/beach tourism; 2) climate-smart community action programme for beach adaptation; 3) assessment and development of indicators and criteria for climate-smart and resilient tourist beaches; and 4) a BSR information exchange network for resilient beach tourism.