INTERREG BALTIC SEA REGION 2021-2027

Project toolkit

Communication & visibility

Communication

Efficient communication is the key to achieving a project’s aims and ensuring the transparency of the use of the EU funds. Throughout every step of the project implementation, partners need to interact with their target groups. The selection of communication activities, channels and tools should depend on the needs of their target groups. All this requires thorough planning as well as adequate resources. The lead partner has to appoint a communication manager responsible for planning and coordination of communication measures for the whole project.

The MA/JS will be in regular contact with the appointed communication managers of the projects. The MA/JS will provide technical tools, templates, communication training and guidance to projects as support for project communication.

Visibility rules

Visibility requirements ensure proper acknowledgement of funds and help communicate the role and achievements of Interreg. Lead partners and project partners have to follow a set of visibility requirements for all co-financed visibility, transparency and communication activities. These apply to all printed and digital products, publications, websites (including their mobile views), online, offline and on-site activities and events.

Misuse (of the EU emblem, the reference or the Project logo) may result in the ineligibility of items produced, created or organised for the project, which in practice means that the costs will not be fully refunded.

Obligatory elements

1. Interreg Baltic Sea Region project logo, which consists of the following elements:

• The European Union emblem in accordance with the technical specifications laid down in Annex IX of the EU Common Provisions Regulation 2021/1060;
• the statement ‘Co-funded by the European Union’ written in full and placed next to the emblem of the European Union
• the Programme name ‘Interreg Baltic Sea Region’ placed next to the emblem of the Union
• the project´s short name
• the applicable Programme priority (icon) and objective.

2. Statement on the Interreg support that highlights that highlights the support from Interreg in all documents and communication materials for participants of project events and general public

3. Statement on the partner’s official website and social media sites, if such exist, with a short description of the project, proportionate to the level of support, including project’s aims and results, and highlighting the financial support from Interreg.

4. Display durable plaques or billboards clearly visible to the public for physical investments or purchase of equipment the total costs of which exceed EUR 100,000 that:

• present the emblem of the European Union in accordance with the technical characteristics laid down in Annex IX of Regulation (EU) 2021/1060;
• are installed as soon as the project with planned physical investments starts, the purchase of equipment starts or purchased equipment is installed.

5. At least one poster of a minimum size A3 or equivalent electronic display publicly displayed at partner locations to highlight the support from Interreg, if durable plaques or billboards are installed this is not applicable.

6. For project platforms as projects of strategic importance and those projects whose total costs exceed EUR 5,000,000, organise a communication event and involve the European Commission and the MA/JS.

Reference documents

In order to comply with the visibility requirements of the information and communication measures, we strongly recommend that lead partners and project partners familiarise themselves with the following documents.

Downloads