INTERREG BALTIC SEA REGION 2021-2027

Project toolkit

Communication & visibility

Communication

Efficient communication is the key to achieving a project’s aims and ensuring the transparency of the use of the EU funds. Throughout every step of the project implementation, partners need to interact with their target groups. The selection of communication activities, channels and tools should depend on the needs of their target groups. All this requires thorough planning as well as adequate resources. The lead partner has to appoint a communication manager responsible for planning and coordination of communication measures for the whole project.

The MA/JS will be in regular contact with the appointed communication managers of the projects. The MA/JS will provide technical tools, templates, communication training and guidance to projects as support for project communication.

Visibility rules

Visibility requirements ensure proper acknowledgement of funds and help communicate the role and achievements of Interreg. Lead partners and project partners have to follow a set of visibility requirements for all co-financed visibility, transparency and communication activities. These apply to all printed and digital products, publications, websites (including their mobile views), online, offline and on-site activities and events.

Misuse (of the EU emblem, the reference or the Project logo) may result in the ineligibility of items produced, created or organised for the project, which in practice means that the costs will not be fully refunded.

Obligatory elements

1. Interreg Baltic Sea Region project logo, which consists of the following elements:
  • The European Union emblem in accordance with the technical specifications laid down in Annex IX of the EU Common Provisions Regulation 2021/1060;
  • the statement ‘Co-funded by the European Union’ written in full and placed next to the emblem of the European Union
  • the Programme name ‘Interreg Baltic Sea Region’ placed next to the emblem of the Union
  • the project´s short name
  • the applicable Programme priority (icon) and objective.
2. Statement on the Interreg support that highlights that highlights the support from Interreg in all documents and communication materials for participants of project events and general public
3. Statement on the partner’s official website and social media sites, if such exist, with a short description of the project, proportionate to the level of support, including project’s aims and results, and highlighting the financial support from Interreg.
4. Display durable plaques or billboards clearly visible to the public for physical investments or purchase of equipment the total costs of which exceed EUR 100,000 that:
  • present the emblem of the European Union in accordance with the technical characteristics laid down in Annex IX of Regulation (EU) 2021/1060;
  • are installed as soon as the project with planned physical investments starts, the purchase of equipment starts or purchased equipment is installed.
5. At least one poster of a minimum size A3 or equivalent electronic display publicly displayed at partner locations to highlight the support from Interreg, if durable plaques or billboards are installed this is not applicable.
6. For project platforms as projects of strategic importance and those projects whose total costs exceed EUR 5,000,000, organise a communication event and involve the European Commission and the MA/JS.

Reference documents

In order to comply with the visibility requirements of the information and communication measures, we strongly recommend that lead partners and project partners familiarise themselves with the following documents.

Downloads

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Persona (an archetypal user for whom the product or service is being designed)

Office templates

This file package includes Office templates (Word, Excel, PowerPoint) in versions suitable for projects in Priority 1, Priority 2 and Priority 3

» Office Word templates
» Office PowerPoint templates
» Office Excel template 

Poster template

This file package includes a poster template in for projects in priorities 1-4.

» Poster template (priority1)
» Poster template (priority 2)
» Poster template (priority 3)
» Poster template (priority 4)

 

Project Design Guide

Use the Project design Guide as a reference document and a source of inspiration: here you will find examples of using logo in various contexts, tips and hints as well as guide through the templates.

» Project Design Guide

Project logos

This file package includes project logos in versions suitable for print and online communication products. The project logo shall be prominently featured on all co-financed communication material.

» Small projects
» Core projects

Programme logo

This file package provides different file versions of the Programme logo The package contains versions with solid and transparent backgrounds, and different file types (.png for office and web use and .ai for designers).

Note that there are very specific requirements which need to be taken into account when using the files (i.e. when positioning and sizing logos in a publication): make sure to apply the visibility rules.

» Interreg Baltic Sea Region logo package

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Persona (an archetypal user for whom the product or service is being designed)

Programme area map

This map can be useful on your website, in leaflets, presentations or elsewhere. The map comes in png formats.

» Interreg Baltic Sea Region Programme area map

EUSBSR logos

The Programme is closely interlinked with the EU Strategy for the Baltic Sea Region (EUSBSR). If your project is officially linked to the Strategy, these files may be of use to you.

» File package “EUSBSR logo”

» EUSBSR visual identity guide

 

European Commission's support kit for EU visibility

This brand book guides beneficiaries in making the most out of the visibility requirements. The brand book builds on the Common Provisions Regulation (CPR) but can be used by all beneficiaries of EU programmes

» Support kit for EU visibility