Distance LAB – remote service hub for SME’s and public sector
Distance LAB

Customer relationship building should be part of the company´s strategy

21 February 2024
The DistanceLab partner in Poland had to change the point of view in DistanceLAB-project. When they were planning the project, the situation was different. Right after the pandemic it was popular to work remotely, but now again employers are calling the employees back to offices, not in all cases but remote work is becoming not as popular as it was right after the pandemic times. Not many companies start a new business in a completely remote way either.
Technical details

– The work culture is different in Poland and Scandinavia. The trust to employees in Poland is not as strong as in Nordic countries, and it is easier for managers to have the workers in the offices. Actually, this could be a great topic for a workshop or an international webinar, Agata Ziemiakowicz thinks. She is a Project Manager and has a long experience working in Rzeszow Development Agency (RARR) and a proven track record in lecturing at the University.

Since the work culture in Poland is more and more office-friendly, also the point of view in this project will be new. Instead of supporting distance work, project partner in Poland must now promote distance work and its practices. Agata sees however, that businesses are facing new challenges; the prices have raised and for example the expenses of the office rent have become high. This could be one reason to develop remote work practices also in Poland.

In the DistanceLAB-project RARR is developing a tool “Customer relationship building in remote”. The initial version is ready for test use. It is suitable for local businesses, but RARR can also make an international workshops for all who are interested. The HUB that will be created in the project will gather all the tools, and they will be available in all countries.

The project is providing free developing tools, and specially in Poland, the target groups are micro-sized enterprises and SME´s, who don´t have resources to send people to education.

– It will be very useful for small enterprises, when everything that is essential for developing remote work and remote businesses will be in the same place, Agata thinks.

– The public institutions are mostly working onsite, and they won´t be testing our tool, but we keep them updated about the project because they are creating policies and developing the polices of remote work. We cooperate with them and for example, we had 4 persons from public organizations participating on our hybrid-event last November (Potential, Motivation, Co-creation 2023), and we had a good discussion with them, Agata comments.

The tool “Customer relationship building in remote” will be developed to be used independently and be available in the project HUB for all who are interested in it. During the developing period this year, RARR has plans to make workshops for micro enterprises and SME´s. It would work best if the professionals in the project educate 1 person in each organization to use the tool, and this person could then share the knowledge inside his/her company or organization.

And which part in the tool is the most important? Agata has an answer ready:

– Planning and measuring! Some companies leave the customer relationships to workers to manage by themselves as well as they can. But actually, the customer building could be planned, and it should be included to SMR-strategy.

We thank Agata for her great contribution to the project. From now on the DistanceLAB contact person in Rzeszow Regional Development Agency is Justyna Franczyk jfranczyk@rarr.rzeszow.pl.