Why Spring Might Be the Best Time to Rethink Your Strategy 🌱

Behavioral science tells us something curious:

We’re more likely to change habits, launch projects, or take bold steps around symbolic “fresh start” moments—new years, birthdays… and springtime.

It’s called the Fresh Start Effect (Dai et al., 2014): a psychological shift triggered by meaningful time markers that helps us mentally separate from our “past self” and feel more capable of change.

In other words: it’s not just a new season — it’s a clean slate for action.

💡 In business terms?

Spring is more than sunshine and quarterly reports.

It’s a strategic chance to:

✔️ Reevaluate old assumptions

✔️ Declutter what’s no longer working

✔️ Plant the seeds for global growth

So while others are just tidying inboxes, you could be rebuilding frameworks.

📢 Want to go deeper, not just cleaner?

BSR Go Abroad is here to help you grow globally – with intention.

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