Things Nobody Tells You About Going International as a Small Business

Things Nobody Tells You About Going International as a Small Business

🌍 Thinking about expanding your business abroad?
Everyone talks about strategy, market fit, and logistics — and yes, they matter.
But here are a few less obvious things we’ve learned working with small businesses in the Baltic Sea Region:

1️⃣ You don’t need to feel “ready” to start.
Most companies begin while still figuring things out. Progress beats perfection.

2️⃣ Your first international success may come from an unexpected place.
Sometimes the market that seems “too small” or “too far” is actually your best fit.

3️⃣ Cultural understanding often matters more than pricing.
How you communicate and build trust can open more doors than discounts ever will.

4️⃣ The right partner can do more for you than a marketing budget.
Collaboration beats campaigns — especially across borders.

💡 That’s why BSR Go Abroad focuses not just on strategy, but on mindset, people, and real connections.

📢 Curious what internationalisation could mean for your business? Let’s talk.

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