Innovation Training Programme - AI@Work

Organized by Hamburg Music, the free training program AI@Work introduced the music industry to practical applications of artificial intelligence. Across four training days with a total of seven compact workshops, experts demonstrated concrete use cases – from communication and multimedia production to live entertainment, data analysis, and effective prompting. All workshops were held in small groups of 10–15 participants on site in Hamburg.

The feedback was very positive throughout, with the crash course “Smarter working with ChatGPT & Co.” standing out as the most popular. Participants highlighted that it was particularly valuable to first gain a general overview of AI rather than diving directly into specialized topics.

Workshops offered included:

• Smarter working with ChatGPT & Co. (Meike Quentin)

• AI in Multimedia Production (Ilona Aziz)

• AI and Storytelling for Music Communication (Gunnar Brune)

• Effective Prompting + AI Myths (Patrick Klingberg & Stefanie Stoppel)

• AI in Live Entertainment (André Kaatz)

• AI Unplugged: Talk & Demo of the Best Tools (Frank Peter Leffler, Peter Meister, Tim Fischböck)

• AI and the World of Data (Agnes Chung & Steffen Holly)

The program provided a hands-on, accessible introduction to AI and laid the foundation for future in-depth training formats tailored to the needs of the music industry.

Programme Manual Online

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