Disposable-free for the Climate Pilot

18 December 2024

Goteborg & Co will develop a “Green and Sustainable Events Playbook” in collaboration with the MI-RAP partnership. The playbook will provide knowledge, methods and tools to help the music industry tackle sustainability challenges and implement greener event management. The tools are based on real-world pilots conducted during MI-RAP, including the “Disposable-Free for the Climate” initiative tested at the Gothenburg Culture Festival in August 2024.

The festival introduced an initiative to eliminate disposable items, setting a new standard for sustainable events. By replacing disposables with reusable alternatives and encouraging visitor participation, the festival demonstrated how large-scale events can reduce their environmental impact without compromising the experience.

This bold move not only resonated with attendees but also positioned Gothenburg as a leader in sustainable event management. Insights from the festival will contribute to the creation of the playbook, inspiring other cities and festivals to follow suit.