
UEFA EURO Fan Zone 2024 with Public Viewing
31 March 2025
In collaboration with the Change(K)Now! project partner Green Events Hamburg the UEFA EURO 2024 Fan Zone with public viewing tested numerous sustainability measures. Among other things, the introduction of a comprehensive reusable system for food and beverage packaging was a core element of the strategy.
Measures tested:
- Exclusive ban of single-use packaging (plates and cups) ​
- Test new service provider for food packaging and rinsing ​
- Central return station with return incentives ​
- Volunteer program that supervises and informs the return stations and waste bins
When:
- From 14 June to 14 July 2024
Aim:
To implement and test reusable solutions in large-scale events, by reducing the amount of waste and CO2 emissions.