Intelligent Prediction Tool: Mentat

As companies and investors are facing uncertain grounds and increased risks due to economic fluctuations, it is crucial to make informed decisions about future projects and investments. The MENTAT tools provides game developers, mentors, consultants, publishers, and investors with data-driven visualization of what makes a game company and a game product successful and resilient, so that you can make strategic, well-informed decisions throughout the pitching, prototyping, game development or even post-launch process. The tool can in its current beta stage be accessed here: https://ghs-gceko.ondigitalocean.app/

Based on a large-scale study of European game developers, MENTAT lets you explore what has made game development studios successful in the past and to consider how this applies to present and future studios. When using the tool, you are able to select and compare variables across the following categories:

• Company information such as staff costs, company lifetime, founder information, amount of titles released, annual revenue and profit
• business information such as business model (premium, free-to-play, IAP, etc.), price point, publisher, platform
• game information such as genre, protagonist identity, controls, and camera, setting, art style, newness, game structure,
• reception information such as user score and age rating.

MENTAT combines advanced analytics, market trend insights, product analysis and consumer data to help you make informed decisions throughout the game development lifecycle on the above parameters. By leveraging machine learning and predictive modelling, MENTAT provides forecasts on game performance, monetization potential, and audience engagement, allowing stakeholders to optimize game features, marketing strategies, and release timing.

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