
A Forward Looking Game Industry
25 July 2023
Unlocking the Full Potential of Games: Beyond EntertainmentÂ
The game industry has long been seen as a hub of creativity and fun. However, games are much more than entertainment—they have the power to communicate, educate, and drive innovation across sectors. Despite this potential, many game developers focus solely on entertainment, as it is perceived to be both more enjoyable and more financially rewarding. There is also a lingering fear that stepping beyond entertainment might limit creative freedom.Â
To address this, the BSG Go! project has piloted new approaches in 2024 to showcase how gameplay, game thinking, and cross-sectoral innovation can unlock the full potential of the industry. The initiative aimed to support start-ups and scale-ups in leveraging games as tools for business, education, and social change. There were three major field, which BSG Go! explored in greater depth:
1. Embracing Shared Virtual Environments & Data-Driven TechÂ
Game developers are experts in shared virtual environments, yet other industries have been quicker to adopt data-driven technologies. By fostering an entrepreneurial mindset, the gaming sector can embrace these technologies to enhance resilience and sustainability. The key lies in integrating forward-thinking business strategies with immersive technology, ensuring that developers are prepared for future demands.Â
2. Deep Tech & AI: The Future of GamingÂ
Artificial Intelligence (AI) and Extended Reality (XR) are reshaping industries worldwide, and gaming is no exception. AI offers game developers powerful tools to streamline production, enhance creativity, and create intelligent in-game systems. Similarly, XR technologies are revolutionizing how users interact with digital content, opening up new business opportunities beyond traditional gaming markets.Â
3. Sustainability & the Role of Games in Global ChallengesÂ
Another major focus of the project is integrating Sustainable Development Goals (SDGs) into the gaming industry. Games have the unique ability to tell impactful stories and drive behavioural change. However, many game studios struggle to balance sustainability with commercial success. BSG Go! aimed to bridge this gap by fostering knowledge-sharing networks, industry collaboration, and tools that help developers create socially responsible games without compromising financial viability.Â
The Path ForwardÂ
To ensure long-term resilience, the game industry must evolve beyond its traditional boundaries. By embracing AI, XR, and sustainability principles, game developers can tap into new markets, create meaningful experiences, and contribute to broader societal challenges. The BSG Go! initiative is paving the way, demonstrating that the future of gaming is not just about playing—it’s about innovating, educating, and making a lasting impact.Â
The question remains: Will game developers seize this opportunity to redefine their industry? The tools and strategies are there—it’s time to level up!Â