Less Carbon - Double the Fun: International Forum for Building the Low Carbon Future of Tourism

Project: CliNeDest
Virtual Meeting & Physical Meeting
The Forum brings together destinations and tourism stakeholders from the Baltic Sea Region.

Description

The Forum "Less Carbon - Double the Fun" empowers innovative ideas that make the low carbon experiences attractive for travelers and provide business value for the companies. The Forum includes inspiring speakers, a co-creation workshop and plenty of networking opportunities. Welcome to Tampere. Let’s double the fun in tourism!

Moderator of the Forum is Aino Huilaja, a Finnish TV journalist, writer and speaker. 

For whome?
The Forum is aimed at tourism companies, destination management organisations, national tourism organisations and other tourism developers. The language of the Forum is English.

 

Agenda

  •  
    Time
    Item
  •  
    08:45-9:30 Registration and morning coffee

    9:30-9:45 Opening: Welcome to Tampere – European Capital of Smart Tourism
    Maiju Viiki, City of Tampere

    What if low-carbon tourism was the most exciting option? – CliNeDest project
    Matti Pollari & Annika Koskenkorva, Visit Tampere

    The European tourism strategy – new realities, new hilarities for the Baltic Sea Region?
    Liisa Kokkarinen, Visit Finland

    Company cases from the Baltic Sea Region: Making real business value from less carbon

    Inspiration talk: How travelling slower made my trips richer
    Ira Salminen, sustainable travel content creator, @kaikkiraiteillaan

    12:00-13:15 Networking lunch

    Climate Smart Business Toolkit & Low Carbon Holiday Concept
    Petteri Lillberg & Elsa Nurmi, Knowit Insight Ltd

    Co-creative workshop: Baltic Low Carbon Travel Lab
    In this workshop participants will share experiences from their countries on the possibilities and challenges related to making low carbon tourism offers and marketing them to customers. Based on the discussion in small groups, participant groups will co-create low carbon experiences and present them for inspiration and learning.

    Workshop results: presentations & discussion

    Final words: Urban Climate Leaders
    Jukka Punamäki, City of Helsinki

    Wrapping up: What happens next?

    16:00 End of the Forum
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