Webinar: Shaping climate-smart tourism business

Climate change is already reshaping seasons, weather, and visitor expectations. What does this mean for your destination and tourism business and how can you turn it into an opportunity? This webinar is for tourism businesses and other tourism stakeholders who want to understand what’s changing, why it matters, and how to respond. You’ll hear research-based facts and inspiring examples. You’ll get a first look at how our project can support tourism business in adapting to a changing environment.

What’s in the program?

• What climate data says about tourism demand (based on European Commission study).
• Real business stories: What actions others have taken and what they’ve gained
• Discover what’s holding tourism businesses back from climate action and what can help to move forward, based on the latest research and real-world insights.
• Get inspired and get involved: Learn how you can stay connected and benefit from the upcoming tools and support

What’s in it for you?

• Discover how climate change could affect your business and how to prepare
• Get new ideas from real tourism businesses and destinations
• Explore ways to strengthen your competitiveness, manage risks, and meet customer expectations

Who can join?

• The webinar is primarily intended for tourism SMEs, larger tourism companies, destination management organisations, national tourism organisations, cities, and other tourism stakeholders in the Baltic Sea region.
• Participation is free of charge and open to everyone interested.
• Webinar will be held in English.