Mobility and Accessibility in Rural Areas – New approaches for developing mobility concepts in remote areas
MARA
 
PROGRAMME 2014-2020
priority
3 Transport
objective
3.2 Accessibility

MARA

The project MARA improves the accessibility and mobility in remote touristic areas of the Baltic Sea region. MARA examines and pilots different local mobility solutions including a Population Mobility Monitor based on mobile phone data, e-bike sharing, real-time information for call-a-bus systems, and waterways for transportation. New mobility approaches in remote areas are integrated into spatial or mobility development plans.
Project summary

Improved mobility solutions for touristic remote regions

Many rural areas lack good mobility services, which hampers their economic development. Introducing innovative mobility solutions other than motorised private transport require relevant competences among the public authorities and a better overview of the actual mobility needs. Confronting the mobility demand of residents and tourists with the current mobility offers, and increasing the capacity of transport actors are the main goals for the project MARA. In this way, MARA improves accessibility and mobility in touristic remote areas of the Baltic Sea region.

Diverse landscapes, various mobility needs

MARA brings together transport actors from the whole Baltic Sea region, including non-EU states - Norway and Russia. Twelve project partners represent a wide spectrum of remote areas that are attractive for nature tourism: Sweden and Norway share e.g. mountainous regions near the Arctic Circle; Latvia, Estonia and Germany have long coastlines; Poland and Germany have many nature parks that constitute invaluable natural heritage sites; and Russia and Finland have vast lake lands. The different landscapes come with different mobility demands, and require a variety of mobility solutions, such as e-bikes, e-cars, buses, shipping, and aviation.

Real-life testing

MARA tests the practical use of e-bike and e-cargo bike sharing in Norway and Latvia, which especially during seasonal peaks can be an interesting mobility alternative for tourists. In Germany, the project improves a call-a-bus system by providing real-time information on highly dynamic connections. In Russia, MARA focuses on the development of waterways as an alternative to road transport. MARA also improves the governance framework by helping public authorities to integrate new mobility concepts into their spatial and mobility plans.

Budgets

MARA
in numbers
  • 2.37
    Million
    Total
  • 1.53
    Million
    Erdf
  • 0.16
    Million
    Eni + Russia
  • 0.13
    Million
    Norway

Highlights by mid-term

Regional and national public administrations together with universities developed “Guidance for stakeholder involvement and public participation” to be applied in the Baltic Sea region countries. This document aids the authorities, responsible for mobility and spatial planning, in integrating appropriate mobility solutions and involving relevant transport actors.

12 project partners from Germany, Estonia, Finland, Latvia, Lithuania, Norway, Poland, Russia and Sweden supported by 13 associated organisations, applied the developed IT tools to analyse the gaps between real mobility needs and existing public and private mobility offers in the remote areas in their regions. The performed analysis was an important step to develop action plans for mobility solutions in the partner regions.

Outputs

Project Stories

  • 15.10.2020

    Interview: “Interreg shows people what European Unity can really accomplish”

    Niklas Nienaß is an energetic young politician from the Baltic Sea region. He is a German member of the European Parliament who was elected in Mecklenburg-Vorpommern, a region that is represented in 32 projects with 25 partners in the current Interreg Baltic Sea Region Programme. On the occasion of Interreg celebrating its 30th anniversary, we asked Niklas about his view on the future of Interreg cooperation.
    Read full story

Partners

Ministry of Energy, Infrastructure and Digitalization Mecklenburg-Vorpommern

  • Town
    Schwerin
  • Region
    Schwerin, Kreisfreie Stadt
  • Country
    Germany
Approximate total partner budget in EUR
597,844.90
53.628829711.4148038

Bialystok University of Technology

  • Town
    Białystok
  • Region
    Białostocki
  • Country
    Poland
Approximate total partner budget in EUR
190,250.00
53.12750504999999623.147050870161664

Vidzeme Planning Region

  • Town
    Cesis
  • Region
    Vidzeme
  • Country
    Latvia
Approximate total partner budget in EUR
228,050.00
57.314536125.2759759

Setesdal Regional Council

  • Town
    Valle
  • Region
    Aust-Agder
  • Country
    Norway
Approximate total partner budget in EUR
257,500.00
59.169071657.424769369708003

Vilnius Gediminas Technical University

  • Town
    Vilnius
  • Region
    Vilniaus apskritis
  • Country
    Lithuania
Approximate total partner budget in EUR
100,000.00
54.687045825.2829111

Swedish Transport Administration

  • Town
    Borlänge
  • Region
    Dalarnas län
  • Country
    Sweden
Approximate total partner budget in EUR
121,550.00
60.485642615.4234561

Petrozavodsk City Administration

  • Town
    Petrozavodsk
  • Region
    Republic of Karelia
  • Country
    Russian Federation
Approximate total partner budget in EUR
57,445.00
61.78390134.44464792471686

Hajnówka District

  • Town
    Hajnówka
  • Region
    Łomżyński
  • Country
    Poland
Approximate total partner budget in EUR
77,660.00
52.73173554999999623.571247984159466

Dalarna University

  • Town
    Falun
  • Region
    Dalarnas län
  • Country
    Sweden
Approximate total partner budget in EUR
200,000.00
60.607006815.6323059

Tourist Information Center of the Republic of Karelia

  • Town
    Petrozavodsk
  • Region
    Republic of Karelia
  • Country
    Russian Federation
Approximate total partner budget in EUR
124,602.00
61.78390134.44464792471686

Finnish Environment Institute

  • Town
    Helsinki
  • Region
    Helsinki-Uusimaa
  • Country
    Finland
Approximate total partner budget in EUR
200,000.00
60.167488124.9427473

University of Tartu

  • Town
    Tartu
  • Region
    Lõuna-Eesti
  • Country
    Estonia
Approximate total partner budget in EUR
211,750.00
58.39564534999999526.630885501668523