Most city administrations in the Baltic Sea region lack structured knowledge of the mobility needs of seniors. Their awareness of the accessibility need does exist (barrier-free design of new mobility solutions) but psychological and other “hidden” barriers usually remain unrecognised. This is why public authorities often take investment decisions that are environmentally-friendly but not age-friendly. Although cities in the Baltic Sea region are introducing green urban mobility solutions, the majority of senior citizens remain reluctant towards these alternatives. This challenge concerns almost all cities in the Baltic Sea region and becomes even more important in the context of ageing societies throughout Europe.
Finding the ways together
The GreenSAM project developed a toolbox of good practices and identified the potential obstacles for the participation of seniors in the decision-making processes in green urban mobility. The toolbox applied by public authorities in Hamburg, Aarhus, Gdansk, Tartu and Riga enabled to exchange the knowledge and the best practices regarding how to involve the seniors and increase their acceptance of eco-friendly mobility services, such as collective transport and ride-sharing.
0.00MillionEni + Russia
The project made an important step to increase the acceptance of eco-friendly mobility services among senior citizens.
The eight GreenSAM partners from six countries of the Baltic Sea region jointly developed guidance for improved participation of elderly citizens in green urban mobility solutions. The developed solutions focused on inducing behaviour change among the user group of elderly citizens, helping public authorities to gain structured knowledge on the user needs, and increasing needs-driven decision-making in urban mobility planning.
A big emphasis was made on the transnational exchange and dissemination of the results is an important aspect of the project, too. The dissemination strategy includes the exchange with seven Follower Cities: Gothenburg and Växjö (Sweden), Oslo (Norway), Tampere (Finland), Vilnius (Lithuania), Gdynia (Poland), St. Petersburg (Russia).
The project also developed solutions and made impact assessment for age-friendly public space for green mobility. The partners explored a number of issues related to the general public space design with regards to senior needs. This included possibilities for making older people feel more confident with green mobility modes, exchanging the experience and success stories, as well as institutionalising of practices.
Toolbox for improved participation in age-friendly green urban mobility
Age-friendly bike-sharing solutions and impact assessment
Age-friendly public transport and impact assessment
Free and Hanseatic City of Hamburg
- RepresentativeVerena Troschke
City of Aarhus
- TownAarhus C
- RepresentativeGustav Friis
Municipality of Gdansk
- RepresentativeMalgorzata Ratkowska
Tartu City Government
City of Riga (Riga Municipal Agency "Riga Energy Agency")
- RepresentativeNika Kotoviča
Valonia / Regional Council of Southwest Finland
- RepresentativeRiikka Leskinen
Institute of Baltic Studies
- RepresentativeMerit Tatar
Turku University of Applied Sciences