GreenSAM

Increased institutional capacities

Most city administrations in the Baltic Sea region lack structured knowledge of the mobility needs of seniors. Their awareness of the accessibility need does exist (barrier-free design of new mobility solutions) but psychological and other “hidden” barriers usually remain unrecognised. This is why public authorities often take investment decisions that are environmentally-friendly but not age-friendly. Against this background, the project GreenSAM develops a set of innovative participation tools that help recognise mobility needs and requirements of seniors. GreenSAM also integrates new age-friendly solutions into decision-making procedures.

Behavioural change

GreenSAM directly cooperates with senior citizen groups in its partner cities and involves them in developing and testing new participation tools. These include e.g. consultations, coaching, tutorials, mobility labs, applications and chatbots. Not only do these interactive tools help public authorities to learn about the demands of senior citizens; they also trigger a behaviour change, convincing seniors to e.g. a bicycle sharing system.

Proven approaches for green age-friendly mobility

GreenSAM tests the participation tools in six pilot regions around the Baltic Sea, which face similar demographic challenges, yet they are diverse from a socio-cultural, political and economic perspective. Additionally, six follower cities, i.e. Gdynia, Göteborg, Oslo, Tampere, Växjö and Vilnius, complement with their insight into the transferability of the tools.