Maintenance and scaling up potato growing and consumption heritage in Northern Baltic region to build up resilient communities
MainPotRe
MainPotRe project gains national visibility through Estonia’s leading news portal
15 May 2025
The information and interest in local potato varieties has reached a broad national audience in Estonia. One of the country’s most influential rural media platforms, Maa Elu, a subportal of the renowned Postimees news group, published a feature article by Liisa Kübarsepp, junior researcher from the Centre of Estonian Rural Research and Knowledge (METK).
The article highlights the core goals of the MainPotRe project — including the conservation of local potato varieties, their potential for home-scale cultivation, and the importance of biodiversity in food systems. It presents the views of project experts and researchers, who emphasise that traditional potato varieties—many of which have unique flavours, colours, and growing characteristics— are still relevant today.
The coverage draws attention to:
- The need for accessible planting material for home gardeners
- The role of heritage varieties in adapting to climate and soil differences
- Ongoing research and cooperation between Estonia, Latvia, and Finland
- The historical and cultural significance of preserving traditional varieties
By reaching the readers of Postimees — one of Estonia’s most visited and trusted news platforms — the article significantly expanded public awareness of the project’s aims and underscored the relevance of its results beyond expert circles.
details
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Homepage
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Project typeSmall Project
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ImplementationAugust 2023 - July 2025
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StatusOngoing
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Contribution to EUSBSRPolicy Area Culture, Policy Area Bioeconomy
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Target groups
- Higher education and research institution
- Local public authority
- National public authority
- NGO
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Social media
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Additional links
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