Light in the Dark – Increasing resilience in rural and coastal tourism in the northern Baltic Sea Region by developing off-season experiences
Light in the Dark
Nourished by Nature: Our March 2026 Newsletter is Now Out
22 May 2026
Explore the final issue in our seasonal newsletter series, highlighting insights from “Nourished by Nature” off-season tourism experiences across the Baltic Sea Region.
The latest Light in the Dark newsletter is now available, closing our early 2026 seasonal series with the theme Nourished by Nature.
Following Active Adventures and Local Lifestyle, this edition explores how stillness, sensory presence, and quiet landscapes can shape meaningful off-season experiences.
Key insights
Pilots in Finland and Estonia showed that visitors value:
- Calm, immersive contact with nature
- Time to slow down
- A strong sense of restoration
With an average score of 4.6/5, these experiences performed the strongest across all themes.
An important takeaway is that off-season conditions — cold, quiet, and slower environments — can enhance the experience when well designed and clearly communicated.
Also in this edition
- Highlights from four pilots
- Insights from the Erasmus+ BIP course in Turku
- Introduction of Coffee & Connect
- A story on positioning the Baltic Sea Region as a “Northern Mediterranean”
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Additional links
details
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Homepage
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Project typeCore Project
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ImplementationNovember 2023 - October 2026
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StatusOngoing
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Contribution to EUSBSRPolicy Area Tourism
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Target groups
- Business support organisation
- Local public authority
- Regional public authority
- Small and medium enterprise
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Social media
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Additional links
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