Japanese media fascinated by darkness and silence!

Japanese journalist Asaki describes the notion of darkness as depressing and is surprised that dark skies and candlelight can be emotionally inspiring experiences in her article titled: “The charm of Nordic winters: A new experience brought about by night tourism” on the 21.1.

“Winter dark tourism has great potential as a form of tourism that will attract even more attention in the future.” She adds

“In the Nordic countries, darkness is not something to be hated, but rather there is a deep-rooted culture of cherishing it. For Nordic people, the dark winter is also an opportunity to feel a special beauty and silence.” says project manager James Simpson in the article whilst adding “Time to calm your mind in the dark is an opportunity to deepen communication.”

Although the project Light in the Dark is focusing on the regional and European markets, the article shows that there is a great potential for low-season travel from long haul markets as well.

Although the site is no longer available to users in the EEA. The whole article can be read on yahoo.jp in Japan or by using a VPN. The quotes are translated from the Japanese.

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