OBS! on Thursday we film the pigs - Behind the scenes of project communication

CiNURGi project partner Suomen Biokierto ja Biokaasu (SBB) is an organisation founded by businesses and organisations active in nutrient recycling and biogas in Finland. So, who better to work on how to best communicate the issues surrounding nutrient recycling and showcase CiNURGi investments into innovative solutions? SBB solved on producing a number of videos, as a series of videos is a fun way to answer the prompt of presenting the subject matter the project works with and the solutions we’re working on.

Nelli Kyöstilä, expert at SBB, managed the filming at Heikkilä farm. Wrangling the stakeholders together and drafting the script of how they contribute to nutrient recycling, by transporting sludge from a farm to a biogas plant. Obviously, there is more to the story than just transporting manure from one place to another, but that story will be told in the video they’ve made. From a communications point of view video production is an excellent exercise in defining key messages around project pilots and goals and dipping a toe into storytelling.

To give you a sneak peek about the content in the upcoming video, Heikkilä pig farm is in a catchment area for the Baltic Sea in southwest Finland, an area well known for having surplus nutrients. Heikkilä pig farm produces thousands of pigs for meat production per year, and with those kinds on volumes everything is big, even the amount of manure. Big to the extent that they have it in excess. In CiNURGi we recycle nutrient-rich biomasses from agricultural sources and manure contains phosphorus and nitrogen, nutrients that CiNURGi is working hard to recycle. So, at Heikkilä farm we have the natural starting point to our story of where these agricultural biomasses come from, and a great solution to nutrient recycling which involves transport enterprise and CiNURGi project partner Tero Liukas, and the local biogas plant maintained by Gasum.

The videos will be released later in the year on the project homepage.

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