In the Midst of Nature – Kayaking Trip from Strömfors
06 May 2025
The Active Adventures group brings together experiences that embrace the joy of physical activity in accessible and inspiring forms. These products focus on movement, discovery, and adventure — without requiring extreme skills or fitness.
Experience description
Embrace an active vacation with soft outdoor adventures. It’s about making adventure travel accessible to everyone, regardless of age, fitness level, or previous experience. Offering lighter versions of kayaking, hiking, exploring, and nature encounters. It’s an opportunity to enjoy the great outdoors without feeling limited by physical demands or the need for specialised skills and equipment. Whether you’re paddling through calm waters or wandering along a picturesque trail, they promise experiences that are as memorable as they are attainable.
In the Midst of Nature – Kayaking Trip from Strömfors
Post-pilot respondents (n=8) valued tranquility and accessibility:
“A safe and beautiful trip that anyone can enjoy.”
Quality and clarity rose from 4.1 to 4.5 (+0.4), confirming that clear pre-trip communication improved confidence.
Sustainability was recognised through local storytelling and responsible water use.
Interactive map showing pilot locations. Use the arrow keys to move the map view and the zoom controls to zoom in or out. Press the Tab key to navigate between markers. Press Enter or click a marker to view pilot project details.


