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interreg-baltic-sea-region-is-a-source-of-eu-funding

Webinar: Shaping climate-smart tourism business

Project: CliNeDest
Virtual event
Why you should adapt to climate change and how to get started?

Description

Climate change is already reshaping seasons, weather and visitor expectations. What does this mean for your destination and tourism business and how can you turn it into an opportunity? This webinar is for tourism businesses and other tourism stakeholders who want to understand what’s changing, why it matters, and how to respond. You’ll hear research-based facts and inspiring examples. You’ll get a first look at how the Climate Neutral Destinations -project can support tourism business in adapting to a changing environment.

What’s in the program?

  • How tourism demand will change based on climate data?
  • Successful tourism business development cases
  • What is holding tourism businesses back from climate action and what can help to move forward, based on the real-world insights.
  • Get inspired and get involved: Learn how you can stay connected and benefit from the upcoming tools and support

What’s in it for you?

  • Discover how climate change could affect your business and how to prepare
  • Get new ideas from real tourism businesses and destinations
  • Explore ways to strengthen your competitiveness, manage risks, and meet customer expectations

Who can join?

  • The webinar is primarily intended for tourism SMEs, larger tourism companies, destination management organisations, national tourism organisations, cities, and other tourism stakeholders in the Baltic Sea region.
  • Participation is free of charge and open to everyone interested.
  • Webinar will be held in English.

Agenda

  •  
    Time
    Item
  •  
    14:00 (EEST)
    Welcome to the webinar!
  •  
    14:05 (EEST)
    Climate change is reshaping European tourism demand – what does it mean for your region? (based on European Commission - JRC study) Nicoleta Anca Matei, Climate change specialist & Ph.D. in Economics and Finance 
  •  
    14:30 (EEST)
    Keynote: Breaking barriers to climate action in tourism Jeremy Smith, Tourism and Climate Action writer and strategist
  •  
    15:00 (EEST)
    Case West Sweden: Climate smart holidays Marie Linde, deputy CEO of the West Sweden Tourist board
  •  
    15:20 (EEST)
    Company Case - Building a tourism business on climate-smart values David Naraine, owner of Swedish Country Living®
  •  
    15:35 (EEST)
    Towards climate-smart tourism through Baltic Sea region cooperation Annika Koskenkorva, Project Manager at Visit Tampere
  •  
    15:50 (EEST)
    Conclusion and how to get involved
  •  
    16:00 (EEST)
    After Talk Right after the webinar, you are welcome to stay online for a relaxed 20-minute After Talk. This is a chance to continue the discussion, ask questions, share ideas, and connect with with speakers and other participants.
  •  
    16:20 (EEST)
    End of the webinar

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