Turning the off-season into new opportunities | Online webinar for DMOs and BSOs in the Baltic Sea Region

What if the quiet season could reveal new potential and value for your region? Join our international webinar to discover how to make the off- season a time of inspiration, visibility, and growth.

The event is designed for Destination Management Organisations (DMOs) and Business Support Organisations (BSOs) across the Baltic Sea Region who want to extend the tourism season and help local entrepreneurs do the same. You will get ready-to-use materials and examples developed within the Light in the Dark project — all available for your region to apply and share.

Programme:

From Idea to Impact: Introducing Light in the Dark
Janina Selin, Novia University of Applied Sciences (Finland)

Marketing ‘Nothing’
Pär Johansson, Stockholm Business Region (Sweden)

Insights from a Cross-Market Meta Video Campaign
Sofia Augustsson, Visit Åland (Åland)

Off-Season Potential: What We Learned from the Project’s Pilots
Janina Selin, Novia University of Applied Sciences (Finland)

Grey Skies, Bright Ideas: Expanding the Season in Liepāja
Sintija Pusaudze, Liepāja Travel (Latvia)

Benefits of Cooperation – More Guests by Innovative ‘Network Products’
Martin Hagemann, Vogelparkregion Recknitztal (Germany)

What to Expect: 

A practical marketing toolkit for promoting the off-season

Overview of the project’s international marketing campaign and its results

Inspirational examples from SMEs offering authentic off-season experiences – from forest retreats and sauna rituals to moonlight paddling

Lessons learned from piloting the new off-season experiences – what worked, what didn’t, and how destinations can adapt these ideas

Inspiration from Latvia – how Liepāja is transforming itself from a summer resort into a year-round destination

A success story from Germany – how a DMO can work hand in hand with SMEs to offer meaningful experiences

Whether you are shaping destination strategy or working hands-on with local businesses, this webinar will help you show that the off-season is full of light – if you know how to reveal it.

When? 20 January, 15:00-16:30 (EET)

Organiser: Estonian Rural Tourism Organisation

Can't attend live? Register anyway! The webinar will be recorded and sent to all registrants.

The webinar will be held in English. Participation is free of charge.

Registration Link: Turning the Off-Season into New Opportunities