Turning the off-season into new opportunities | Online webinar for DMOs and BSOs in the Baltic Sea Region

What if the quiet season could reveal new potential and value for your region? Join our international webinar to discover how to make the low season a time of inspiration, visibility, and growth.

The event is designed for Destination Management Organisations (DMOs) and Business Support Organisations (BSOs) across the Baltic Sea Region who want to extend the tourism season and help local entrepreneurs do the same. You will get ready-to-use materials and examples developed within the Light in the Dark project — all available for your region to apply and share.

Registration Link: Turning the Off-Season into New Opportunities

Here’s What to Expect:

A practical marketing toolkit for promoting the off-season.

Overview of the project’s international marketing campaign and its results.

Inspirational examples from SMEs offering authentic off-season experiences - from forest retreats and sauna rituals to moonlight paddling

Lessons learned from piloting the new off-season experiences - what worked, what surprised us, and how destinations can adapt these ideas.

A success story from Germany: how DMOs and SMEs can work together to deliver meaningful experiences.

Whether you are shaping destination strategy or working hands-on with local businesses, this webinar will help you show that the off-season is full of light – if you know how to reveal it.

Details of the full webinar programme will be announced later.

When? 20 January, 15-16.30 (EET)

Organiser: Estonian Rural Tourism Organisation

The webinar is free of charge and open to all.