Culture and Creativity: Women Powering Tourism Transformation

Project: Arts on Prescription
Physical Meeting
Final conference - Erasmus+ project "Off the Beaten Track"


Off-the-beaten-track (OTBT) aims at empowering and improving the employability of adult women (30+ years) that are at risk of losing or have lost their jobs and incomes as a consequence of the Covid-19 pandemic by exploring the link between tourism, sustainable development and creativity.

Our AoP project partner Marta Ciesielska from the Marshal’s Office of the Westpomeranian Region is invited to speak about innovative market opportunities for the creative sector in the Baltic Sea Region and on how new cooperations between the creative industry and the white economy/health sector can help to improve mental wellbeing of citizens.


    9:15 Registration and welcome coffee

    9:30 – 9:45 Opening remarks and introductions

    9:45 – 10:15 Year to remember – Tartu 2024 EU Capital of Culture – Erni Kask, International Relations Manager at European Capital of Culture Tartu 2024

    10:15-10:45 How the Culture Capitals be sustainable after the ECOC year? Paolo Montemurro, Materahub (ECOC 2019)

    10:45 – 11:10 “A Green and Caring World!” Green Entrepreneurship programme for women Ester Eomois, BPW Estonia, Head of Project Partnerships

    11:10 -11.30 Coffee break

    11:30 – 12:10 A panel discussion will focus on the major outcomes that OTBT achieved are powering women working in tourism and CCSs or interested in making a career in these fields, providing them the learning opportunities, testing out business ideas and networking. ( “Off the Beaten Track” project partners and entrepreneurs, OTBT program participants: Kristel Peikel and Anni Vahter sharing best practices).

    12:10 – 12:40 Panel discussion with Creative Ports partners “Building strong partnerships!” The Cultural and Creative Industries Contact Desk is recalling the successful EU project “Creative Ports” and discussing its significance with its partners. The project highlighted the importance of networks and emphasized the need to provide support to the cultural and creative sector in the Baltic Sea Region. But where are we now, and where do we go from here?

    Marta Ciesielska – the Westpomeranian Region
    Marcus Hagemann – ARS Baltica
    Nele Plutus – Tallinn Creative Incubator

    12:40 – 12:50 – Conclusion


Upcoming events

UBC Talks - Funding for innovative and climate-smart cities
Project: Arts on Prescription
Virtual Meeting
27. February 2024
10:30 - 12:00 (EET)

    Past events

    Annual Latvian Museum Forum
    Project: Arts on Prescription
    Physical Meeting
    14. December 2023
    09:30 - 17:00 (EET)
    CENL Webinar - Libraries: Unlocking Non-Visitor Potential
    Project: Arts on Prescription
    Virtual Meeting
    11. December 2023
    11:00 - 14:00 (CET)
    7th International Creative Congress Design Plus - Design by prescription
    Project: Arts on Prescription
    Physical Meeting
    19. October 2023
    19:00 - 21:00 (CET)