Tips: How to involve your target groups successfully

18 Nov 2019

Interreg projects can only have a real impact on the Baltic Sea region if those working in the projects succeed in involving their respective target groups into the project activities. We share some tips from your peers in Interreg projects on how to do this.

© IB.SH/ Charis Loupasi

 

In order to give project managers new ideas on how to involve target groups into their project work successfully, Interreg Baltic Sea Region organised a workshop in mid November in Tallinn. Some 60 engaged managers of projects and project communication got together and exchanged their experience in involving local public authorities, national authorities and businesses.

Kai Klein from the Baltic Environmental Forum Estonia concludes after the workshop:“In the workshop I had some new ideas on how we tackle the information needs from two sides – what we want give municipalities and what we need to get out of them.’ She works in NonHazCity 2 to help officials in seven city administrations to reduce the amount of hazardous substances they release.

Lisa Simone de Grunt from the SUBMARINER Network for Blue Growth targets government representatives, small and medium enterprises, as well as maritime spatial planners and scientists. “To me it became very clear that you need a highly personal approach: it’s you who needs to find out the right names of people and who has to pick up the phone – so you need to allocate enough time for that in your work week’, she stresses.

Find 16 tips on how to better involve your target group better from peers in projects here.

Workshop on target group involvement in Tallinn, 12 Nov 2019 © IB.SH

Recent news

Your Vote, Our Future, Our Region

Your Vote, Our Future, Our Region

Your vote holds the key to a sustainable future for the Baltic Sea and its communities. In the dynamic land of EU initiatives, your participation drives impactful change. Dive with us in the landscape of EU’s achievements and discover what your vote can do for your region.

read more
A resilient future for coastal communities

A resilient future for coastal communities

In coastal regions around the Baltic Sea, the impacts of climate change are becoming increasingly evident, posing challenges for local communities, businesses, and authorities alike. The BEACH-SOS project aims to confront these challenges head-on, ensuring the sustainability and vitality of beach recreation and tourism in the face of a changing climate. Recently, we had the opportunity to sit down with Rimants Lulis from Saulkrasti Municipality, one of the partners of the project, to discover more about how this project can benefit the municipality and the community in Saulkrasti.

read more
Celebrating the long-standing cooperation with Estonia, Latvia, Lithuania and Poland

Celebrating the long-standing cooperation with Estonia, Latvia, Lithuania and Poland

Step into the journey of the 2004 EU enlargement and its impact on transnational cooperation when Estonia, Latvia, Lithuania and Poland evolved in the Interreg Baltic Sea Region community as new EU members. 20 years after, we celebrate the strengthened collaboration that has driven a multitude of projects aimed at fostering a greener and more resilient future for the Baltic Sea region.

read more
Interreg design for young people

Interreg design for young people

On the occasion of the EU Youth Week, we dive deeper into several Interreg Baltic Sea Region projects to prove the added value of Interreg for young people in the region: from improving children’s well-being to co-creating their living spaces and future employment environments.

read more