Tips: How to involve your target groups successfully

18 Nov 2019

Interreg projects can only have a real impact on the Baltic Sea region if those working in the projects succeed in involving their respective target groups into the project activities. We share some tips from your peers in Interreg projects on how to do this.

© IB.SH/ Charis Loupasi


In order to give project managers new ideas on how to involve target groups into their project work successfully, Interreg Baltic Sea Region organised a workshop in mid November in Tallinn. Some 60 engaged managers of projects and project communication got together and exchanged their experience in involving local public authorities, national authorities and businesses.

Kai Klein from the Baltic Environmental Forum Estonia concludes after the workshop:“In the workshop I had some new ideas on how we tackle the information needs from two sides – what we want give municipalities and what we need to get out of them.’ She works in NonHazCity 2 to help officials in seven city administrations to reduce the amount of hazardous substances they release.

Lisa Simone de Grunt from the SUBMARINER Network for Blue Growth targets government representatives, small and medium enterprises, as well as maritime spatial planners and scientists. “To me it became very clear that you need a highly personal approach: it’s you who needs to find out the right names of people and who has to pick up the phone – so you need to allocate enough time for that in your work week’, she stresses.

Find 16 tips on how to better involve your target group better from peers in projects here.

Workshop on target group involvement in Tallinn, 12 Nov 2019 © IB.SH

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