
Tour Rural Baltic - Future-proofing tourism through accessible low-carbon mobility
TourRBaltic
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TourRBaltic
PROGRAMME 2021-2027
priority
3 Climate-neutral societies
objective
3.3 Smart green mobility
Project type
Implementation
July 2026 - June 2028
TourRBaltic
The project TourRBaltic brings together public authorities, NGOs and SMEs across the Baltic Sea region to improve access to rural tourist destinations through sustainable and active mobility solutions that reduce car dependency and promote healthy lifestyle, making rural destinations more resilient, inclusive and climate-friendly.
TourRBaltic addresses the future challenges of rural tourism in the Baltic Sea Region. While rural areas hold great potential for sustainable tourism, they also face increasing pressure: overtourism in popular destinations, environmental decline caused by overuse, and growing risks from extreme weather. At the same time, an ageing population and visitors with diverse mobility needs highlight the urgency of improving accessibility. The project responds by positioning sustainable and active mobility (cycling, walking, e-mobility, multimodal travel) as a key solutions to these challenges. By improving access to rural destinations, reducing dependence on private cars, and promoting low-carbon travel, the project not only lowers COâ‚‚ emissions but also tackles mobility poverty, supports healthier lifestyles and helps destinations remain resilient. TourRBaltic brings together local and regional authorities, NGOs and SMEs to exchange knowledge and co-create solutions. The result will be the Green Rural Paths Toolkit, a practical resource that equips destinations and authorities across the region with methods, examples, and policy recommendations to integrate active mobility into tourism development. In this way, the project strengthens networks, builds trust and ensures that rural tourism in the BSR develops in a sustainable, inclusive, and future-oriented direction, supporting the EU climate goals for 2040.
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Budgets
TourRBaltic
in numbers.
in numbers.
-
0.50MillionTotal
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0.40MillionErdf
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0.00MillionNorway
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TourRBaltic
in numbers.
- 60.449063222.2960205
- 55.709402121.1340941
- 59.309546918.0773363
- 56.819204524.6074393
- 61.477047921.7915543
Project partners
Lead partnerTurku University of Applied Sciences
- TownTurku
- Region
- CountryFinland
- RegionVarsinais-Suomi
- RepresentativeTurku University of Applied Sciences
- Phone
- E-Mail
- Web
Total partner budget
109,200.00
Association KlaipÄ—da Region
- TownKlaipeda
- Region
- CountryLithuania
- RegionKlaipÄ—dos apskritis
- RepresentativeAssociation KlaipÄ—da Region
- Phone
- E-Mail
- Web
Total partner budget
91,000.00
Swedish Cycling Advocacy Organisation
- TownStockholm
- Region
- CountrySweden
- RegionStockholms län
- RepresentativeSwedish Cycling Advocacy Organisation
- Phone
- E-Mail
- Web
Total partner budget
135,016.00
Latvian Country Tourism Association
- TownOgre
- Region
- CountryLatvia
- RegionPierīga
- RepresentativeLatvian Country Tourism Association
- Phone
- E-Mail
- Web
Total partner budget
91,000.00
Satakunta University of Applied Sciences
- TownPori
- Region
- CountryFinland
- RegionSatakunta
- RepresentativeSatakunta University of Applied Sciences
- Phone
- E-Mail
- Web
Total partner budget
70,980.00
Contacts
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Project manager, Financial manager, Communication managerHeidi HeikkiläTurku University of Applied Sciences
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