CIRC-2-ZERO Webinar - EU Circular Economy and Business Opportunities – What SMEs Need to Know Now

Great insights yesterday on the evolution of EU circular economy policy and what lies ahead for SMEs

Yesterdays  17.6.2026 CIRC-2-ZERO webinar brought together experts and practitioners to reflect on how EU regulations and policy frameworks have developed over time — and where they are heading next.

A warm thank you to MEP Sirpa Pietikäinen for her thought-provoking keynote. She highlighted:

• how circular economy and sustainability policies have evolved within the EU
• the key regulatory milestones shaping today’s business environment
• and what future policy directions may mean for SMEs across sectors

A central message from the discussion was clear:
Understanding the policy trajectory is critical for anticipating change and staying competitive.

We also explored how businesses can:

• interpret past and current regulatory developments in a strategic way
• prepare for upcoming shifts in the policy landscape
• and position themselves early in emerging circular economy markets

The circular economy transition is not a sudden shift, but a continuous policy-driven evolution — and those who understand its direction can turn it into a real business advantage.

Thank you to all speakers and participants for a rich and engaging session!

Link to the webinar recording: https://kaltura.hamk.fi/media/CIRC-2-ZERO+Webinar+-+EU+Circular+Economy+and+Business+Opportunities+%E2%80%93+What+SMEs+Need+to+Know+Now/0_j0w39gry

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