Join our growing community of regenerative tourism experts and practitioners!

Join us on June 3, 2026, from 09:00 to 10:30 CET (10-11:30 EET) for the webinar:
“Regenerative Tourism in the Baltic Sea Region: Turning Vision into Action.”

Organised by the Policy Area Tourism Coordinators of the EU Strategy for the Baltic Sea Region—specifically, the Pomorskie Tourist Board and the Oulu Region Council—and in collaboration with the RegenT project platform, this session gathers leading stakeholders in regenerative tourism across the area.

Regenerative tourism in the macro-regional context and objectives of the webinar
 Magda Leszczyna-Rzucidło Policy Area Tourism Coordinator, EU Strategy for the Baltic Sea Region / Pomorskie Tourist Board

Keynote: “You are the changemakers – together, we are the movement towards regenerative tourism in the Baltic Sea Region.”
Linda Vismer
Meet Linda Vismer – a leading voice in sustainable and regenerative tourism. Through strategy, advisory work and education, she supports destinations and organisations in creating places where both visitors and local communities can truly thrive. Founder of Resamedvetet.se and author of “Resenärens makt”, Linda promotes more conscious travel choices and believes in the power of tourism to drive positive change. Her work combines strong values, collaborative leadership and a clear vision: tourism that gives back more than it takes.

RegenT Platform: From Projects to Practice
James Simpson, Novia University of Applied Sciences (Finland), Project: RegenT
–Translating results from multiple EU projects into practical tools, guidance and policy recommendations for DMOs and public authorities
–Developing a macro-regional Regenerative Tourism Knowledge Hub (launch December 2026)
–Building a peer-to-peer network of regenerative tourism developers across nine countries
https://interreg-baltic.eu/project/regent

Regenera4Med: Building Capacity for Regenerative Tourism

Martina Bradacova, CPMR (France), Project: Regenera4Med
–Strengthening governance and co-creation processes for regenerative tourism in Mediterranean regions
–Developing practical tools such as a self-assessment journey tool and a Blueprint online course
–Supporting destinations in moving from capacity building to implementation of regenerative experiences
https://regenera4med.eu

REGGAE: Lessons from Regional Implementation
Henna Konu, University of Eastern Finland, Project: REGGAE

–Insights from implementing regenerative tourism approaches in regional contexts
–Focus on SME engagement and product development within regenerative frameworks
–Key lessons: success factors, barriers, and the evolving role of DMOs and municipalities
https://www.slu.se/en/about-slu/organisation/departments/forest-ecology-management/research/themes/skog-och-halsa/nordic-nature-health-hub/regenerative-nature-tourism/

Discussion & Q&A Moderated by Magda Leszczyna-Rzucidło

We will examine how to transition from ideas to practical implementation—identifying synergies, building on previous achievements, and fostering cross-project and regional collaboration.

This event also marks the start of an expanding community of regenerative tourism experts and practitioners, with additional activities planned this autumn by the PA Tourism Coordinators and RegenT.

Registration : https://regenerative-tourism.grwebsite.eu

Programme Manual Online

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