Climate Smart Business Toolkit for tourism

Climate Smart Business Toolkit framework since August 2025. Partners use Howspace platform in online workshops and co-creation process of the Toolkit.  Partner destinations coordinated pre-testing of selected toolkit elements with tourism SMEs and sectoral organisations in their destinations, collecting stakeholder feedback to support further improvement of the toolkit framework. Associated Organisations are also engaged in the toolkit co-development. The co-development of the three sections of Toolkit is on-going:

Section 1: Climate-smart business development tools for companies

Section 2: Model for co-creating low-carbon visitor experiences

Section 3: Knowledge Management Model

All partner destinations approached tourism companies to engage them and involved them in the co-development of the toolkit section 1 by sharing a pre-survey aimed at its end users. Section 1 of the Toolkit was made ready for piloting in Dec. 2025. First pilot is a series of training workshops for tourism SMEs and large enterprises. So far 49 SMEs and 2 large enterprises participated in the first training workshops in partner destinations. Pilot 1 workshops include testing of Toolkit Section 1 materials with the tourism companies.

Output of A2.4 is the solution for reaching the project objective of accelerating
transition towards climate neutral and resilient tourism business in partner
destinations. Toolkit will be a comprehensive digital publication comprising key
evaluated learnings and tools used in piloting to support destination level climate work.
Toolkit contents are directed for companies to aid them in shifting to a climate smart
business model and building resilience. DMOs are the main actors implementing and
disseminating the toolkit in the destinations.
Contents of the toolkit
1. Climate smart business model tools for companies:
– Learnings from measurement tools tested with companies: Guidelines for selecting
and utilizing reliable and effective measurement and data collection tools for low
carbon business development
– Tested template for climate smart and resilient tourism business plan
– Guidelines for utilizing carbon capture services in the pathway towards climate
neutral business development
2. Model for co-creating low carbon visitor experiences:
– concrete cases and results of the co-creation process done with companies
– Guidelines for cross-sectoral cooperation, including sustainable tourism mobility
– Knowledge and examples how companies and destinations can communicate low
carbon options and engage and incentivize visitors to choose them, reliably and
avoiding false green claims
3. Knowledge management model for climate neutral destination development:
– Tested cooperation model for low carbon tourism development in destination, utilizing
city planning tools and public-private cooperation
– Recommendations for destination level monitoring and indicators of low carbon
tourism business development
– Guidelines for integrating climate neutral tourism business development on
destination level planning and strategies
4. Training programme for utilizing Toolkit in destination climate work
– Step by step guide how other DMOs can start or accelerate developing low carbon
and resilient tourism business in their destination, engage tourism companies and help
them to utilize the toolkit.
– Enables continuity and usage of the toolkit and project learnings in other destinations
outside the project partnership
Toolkit is the synthesis of the project concepts and conclusions including other relevant
materials created in the preparation and pilot phases. Toolkit is the main tool for
disseminating and transferring results of the project and gathering the best examples
and learnings of the pilots. Toolkit provides tourism destinations concrete steps and
evaluated practices for working towards climate neutrality and fulfilling the goals of
UNWTO Glasgow Declaration. Toolkit is the collective instrument for disseminating the
project outcomes in Work Package 3. It has wide transnational value in linking
destinations together, providing models for tackling common challenges and

Programme Manual Online

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