H2-Derivatives port residential communication strategy

The purpose of this deliverable is to summarize the situations in the partner countries and to find a good strategy how the port residential communities can be properly informed and encouraged to welcome the green H2-Derivative activities in Baltic Sea Region (BSR) ports. The goal is to provide port authorities and enterprises investing in ports to store or handle H2 derivatives, with a comprehensive and balanced Communication Strategy towards residents. The principal challenge to take residents on board before- and during port infrastructure investments is a common challenge in all BSR countries. Thus, the jointly developed communications strategy in a transnational setting brings together pan-Baltic experience and best practice valuable for Port Authorities in the BSR.

The communication strategy would ideally create support among residents but at least supports to hinder long-lasting protests and objections leading to lengthy proceedings, based on false information. The Port Residential Communication Strategy will be in the form of a clear guideline, with an extended structure on all relevant topics like:

• Objectives to set the goal on: Informing Residents, Building Trust, and Encouraging Support
• Key Messages and information which should be part of the communication strategy, such as: Safety First, Environmental Benefits, and Economic Impact
• Identification of Target Audiences, such as: Port Residents, Media, and Emergency services
• Communication Channels to reach the audience: Public Meetings, Port Website and
• Social media, Newsletters, Flyers, and Hotlines
• Implementation Plan to put the communication strategy into operation such as: Initial Outreach, Ongoing Engagement, Feedback Mechanisms, and Crisis Communication
• Evaluation and Adaptation for further improvements by: Monitoring Feedback, Adjustment of Messaging, and Reporting of Progress

Regular updates will be shared here as the project evolves and produces outcomes. Should you require any further information in the meantime, please contact the lead partner or the communications manager.

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