Fishlicious pet snacks

The study involved 40 pets (20 cats and 20 dogs) and looked at their responses to four distinct types of fish-based snacks. The findings reveal intriguing differences in appetite, feeding habits, and snack preferences.

Four different products were tested: Dr Stern raw snack, Petbit fish cookies, dried round goby from Denmark and Island of Pet snacks.

Tested pet snacks: (Dr Stern raw snack, Pet bit fish cookies, dried RG and Island of Pets snacks)

The evaluation focused on the products’  odor, texture, appearance, and the pets’ enthusiasm while eating

Perhaps to noone’s surprise, dogs are eager eaters and snack lovers. All of the canine participants appreciated the snacks and displayed a robust appetite, readily consuming most snacks offered and often seeking more.

The cats, in contrast, were more picky, often leaving the treat uneaten. A significant 65% were classified as picky eaters and most were not given treats on a regular basis.

The biggest winner was a cookie snack – a favorite with both pets, with cats and dogs eating most of it. Dog owners also liked raw snacks with pumpkin and oats, but these didn’t appeal to cats.

The biggest miss was the whole dried round goby – pets found it hard to eat, and owners disliked its crumbly texture and appearance.

The consumer study showed some important market insights into pet appetites and owner preferences. Most pet owners (90%) already serve fish-based food or snacks, so there’s clear demand. Also raw snacks are up and coming. Dogs are a bigger market since they eat more snacks, often tied to training. Cats, being fussier, need more appealing and unique snack options.

In short, for a snack to succeed, it needs to taste good, be easy to eat, and offer something different—especially for cats!

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