Webinar - Low season travel - Harnessing the Magic of Darkness and Dark Skies

Numerous sources like the BBC and Booking.com have predicted the key tourism trends for 2025 as being; off-the-beaten-track travel, Noctourism (nighttime travel experiences), Coolcation and Calmcation (quiet destinations).

WHAT
The trends and customer demands are there, but how can we harness the unique elements that our regions have to offer to attract tourists during the low season? The webinar will explore the international demand for low season travel and offer inspiring examples of how to create transformational tourism experiences.

FOR WHOM
The webinar is aimed at tourism companies, destinations, tour operators and other tourism professionals. The webinar will be recorded, and the link will be sent to all registered participants.

BY WHOM
The webinar brings two Interreg projects; Light in the Dark and GLOW 2.0, together on the themes of seasonality in rural tourism and dark sky tourism. The projects, financed by Interreg BSR  and Interreg NPA respectively, work in eight countries: Iceland, Ireland, Norway, Finland, Sweden, Estonia, Latvia and Lithuania.

PROGRAM: Tuesday 4th February.  All times in EET

14:00 Welcome to the webinar – Light in the Dark and Glow 2.0 projects
James Simpson Project manager, Novia University of Applied Sciences
Timo Rui, Project manager, Karelia University of Applied Sciences

14:10 International low season travellers as a growing opportunity
Ged Brown, Founder & CEO, Low Season Traveller, UK
Ged is a pioneer in promoting off-season travel and organises The Seasonality Summit.

He is dedicated to ensuring that there is a sustainable tourism offering for future generations which protects and nurtures destinations and their cultures. You will hear about the off-season demand and some company and destination success stories. Discover the  strategic steps destinations need to take in collaboration with tourism companies to become a successfully low season destination?

14:40 Darkness as an element for touristic experiences now and in the past
Susanna Lahtinen, PhD candidate, Curator at The Regional Museum of Southwest Finland.

15:00 Best practices of Dark sky tourism
Daisy Silvennoinen, Karelia University of Applied Sciences, Finland &
Martina Ui Dholain, Údarás na Gaeltachta, Ireland &
Final speaker TBC.
Project Glow 2.0

15:30 end

The webinar is produced by Novia University of Applied Sciences in cooperation with Karelia University of Applied Sciences.

The project Light in the Dark helps small and medium-sized enterprises in the tourism sector create an off-season nature-based offer to attract tourists to rural and coastal areas of the northern Baltic Sea region all year long. Light in the Dark is co-funded by Interreg Baltic Sea Region. More information about the project and contact details to our project partners on our website: interreg-baltic.eu/project/light-in-the-dark/

Northern Periphery and Arctic project GLOW2.0 is assisting enterprises and public organisations across Finland, Iceland, Norway and Ireland develop tourism flow during the dark months of the year using darkness of nature and Dark Sky as additional elements for diversifying the tourism package. Read more here: www.interreg-npa.eu/projects/glow20

More information about the event from: james.simpson@novia.fi

Programme Manual Online

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