In the Baltic Sea Region many cities are introducing green urban mobility solutions. Senior citizens, however, often remain reluctant towards these alternatives. This challenge targeted by the GreenSAM project concerns almost all cities in the BSR and becomes even more important in the context of ageing societies throughout Europe. Jointly, eight project partners address three specific mobility challenges:

• to make bicycle sharing systems more age-friendly
• to develop public transport systems more age-friendly
• to design public spaces in a way that seniors feel more confident with green mobility modes

The overall aim of the GreenSAM project is to increase the acceptance of eco-friendly mobility services among senior citizens. Therefore, the project develops a toolbox with guidance for improved participation of elderly citizens in green urban mobility solutions. Furthermore, model solutions that can help to increase the share of silver agers in green mobility modes will be developed and evaluated. More detailed, the project goals are:

• to induce behaviour change among the user group of elderly citizens
• to help public authorities to gain structured knowledge on the user needs
• to increase needs-driven decision-making in urban mobility planning

The transnational dissemination of results is an important aspect of the project, too. The dissemination strategy includes the exchange with seven Follower Cities: Gothenburg and Växjö /Sweden, Oslo /Norway, Tampere/Finland, Vilnius/Lithuania, Gdynia/Poland, St. Petersburg/Russia.