The Baltic Sea Strategy point (BSP) is a service provider that ensures well-functioning EUSBSR governance as per the Action Plan (AP). The consortium identified 4 challenges to address: 1) the impact of the EUSBSR is unknown, 2) the interdependent EUSBSR governance system requires efficient maintenance of interlinkages, 3) the complexity of the EUSBSR hinders prompt adaptability, and 4) the high personnel turnover results in significant knowledge loss. As a remedy, the BSP will establish a universal monitoring and evaluation (M&E) framework to assess the impact of the Strategy. It will establish strong interlinkages between EUSBSR organs and continue building the institutional memory. A main principle is that those affected are included in the design of the respective solution. The BSP will give administrative support to the National Coordinators Group (NCG), its Presidency and the Policy Areas (PAs) on a regular basis and facilitate thematic, organisational, and personal exchange among the PAs. The success of the EUSBSR is highly dependent on how well communication activities are executed. Therefore, consistent internal and engaging external communication is needed to ensure unity in purpose. The deliberately small consortium and the agile working method allow the BSP to promptly support the decision-makers in unforeseeable challenges. The consortium already has deep insight about the workings of a EUSBSR support unit. It is ready and able to work effectively from day one.
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